Here Are The Interesting Google Play Facts In 2020

Google Play Facts

Here Are The Interesting Google Play Facts In 2020:

Interesting Google Play Facts:

  • Google might discount your books but still pays you based on the list price.
  • The Google Play Store generates more than double the downloads of the Apple App Store.
  • The Apple App Store makes about twice as much money as the Google Play Store.
  • The average American Android user has 102 apps installed but only uses 37 of them each month.
  • Asian-Pacific countries account for nearly twice as much app spending as countries in the Americas.
  • Android games account for about 41% of downloads but account for 88% of consumer spending
  • In the past six years, Japan has significantly outspent the United States
  • A very, very small percentage of apps make a lot of money
  • It is unbelievable how much money Tinder makes
  • The top four apps by all-time downloads are all owned by Facebook
  • Until 2016, the top-ten most downloaded apps on the Play Store always included at least one flashlight app. (Source: Android Authority)

15 Surprising Google Play Facts:

  • Number of Google Play users: more than 1 billion users
  • Total number of Android apps in the Google Play Store: 1.5 million
  • Number of apps downloaded from the Google Play store in 2015: 200 million
  • Growth of Android app downloads between 2013 and 2014: 50%
  • Percentage of total Android apps that are freemium apps: 98%
  • Percentage of all Android downloads that are games: 40%
  • Percentage of total Android revenue that is generated from games: 90%
  • Percentage of Android users that are on the latest version of Google Play services:  93%
  • Percentage of top-grossing apps in Google Play store those are free: 96%
  • Google Play store’s share of overall European app revenue: 36%
  • Google Play store’s share of overall U.S. app revenue: 33%
  • Total Android App Installs: 48 billion
  • Number of Google Play developers: 388,000
  • Top revenue-generating app in Google Play store: Candy Crush Saga
  • Top downloaded paid app in Google Play store: SwiftKey Keyboard

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2020 Google Play Facts:

  • By being an open-source platform, Android’s source code is available for anyone to view, download, modify, enhance, and redistribute without requiring any sort of fees, royalties, or other costs. This is the opposite of closed source/proprietary software which never makes its source code public and strictly prohibits any modification.
  • Each new update to the Android operating system is a free, fully-functional, open-source mobile operating system that manufacturers can use to build devices.
  • Google has released 24 versions of the Android operating system since 2008 and continues to make substantial investments to develop, grow, and improve the OS.
  • No one is ever required to pre-install Google’s suite of proprietary apps to access, use, or distribute the Android operating system. For example, the Amazon Fire tablet runs on an operating system that was built using Android, yet ships with no Google apps pre-installed.
  • Microsoft has partnered with 74 Android manufacturers based in 25 countries to preload its popular productivity apps and services on many Android tablets and phones including the Samsung Galaxy S6, Sony Xperia Z4, and the LG G Pad 2.
  • Even if a phone has Google’s suite of proprietary apps pre-installed, device makers and mobile operators often choose to pre-install similar apps on a device-by-device basis—such as email, messaging, browsers, and media players.
  • Among 2016 flagship phones in the UK, Germany, and France, only 29% of pre-installed apps are from Google. The remaining 71% are from device makers, mobile operators, and other companies, like Facebook.
  • Android apps have more distribution opportunities than on any other mobile platform. In addition to the Play Store, there are dozens of other app stores on Android, such as GetJar, Yandex, LG’s Smart World, and Samsung’s Galaxy Apps store.

  • While users on other platforms can’t download alternative app stores without “jailbreaking” their phones, Google doesn’t restrict other stores from Android—making it the only major mobile OS to enable multiple app stores.
  • Android users can completely customize their home screens with launchers and widgets, and reskin their devices. Even pre-installed apps can be removed from the home screen or disabled entirely. (Source: Android)

Google Play Facts About Revenue:

  • Average in-app spend in the US stood at $79 in 2018 – 36% up on 2017; $44 of this is on gaming
  • eMarketer predict that total global digital ad spending will come to $333.25 billion in 2019 and $517.51 billion by 2023
  • Mobile ad spend figures published on Statista predict ad spend of $188 billion this year, increasing to $250 billion by 2021
  • Sapio research reported in October 2018 that 77% of brands are planning to invest in in-app advertising; foreseeing an improvement in campaign ROI of 41%
  • A February 2019 study from PubMatic found that 56% of media buyers believed in-app advertising delivered better audience targeting than other forms of advertising, with 54% saying they saw better customer engagement
  • 45% of these buyers’ ad spend went on mobile advertising, evenly divided between in-app and web placements; 52% said ad-fraud was their biggest concern related to in-app advertising.
  • For games, in-app advertising (81%) just edges out in-app purchases (79%)
  • An AdColony survey (also 2017) found that 76% of app revenue was generated through video ads, display ads, and native ads; rewarded video ads were considered to be the most successful (75%)
  • App Annie reports that 36% of developers believed video ads generated more revenue than any other form of in-app advertising, though 34% believed it had a significant negative impact on user experience
  • The subscription app engagement rate increased from 2.5% to 3.3% between September 2017 and August 2018, according to Leanplum/Liftoff – a 32% increase
  • In the App Annie survey, 71% of respondents reported using a freemium model for games, compared for 52% for non-game apps
  • Limiting functionality was the most-common freemium model used, with 75% of respondents saying they’d used this model for games, and 54% for non-game apps
  • Average in-app spend in the US stood at $79 in 2018 – 36% up on 2017; $44 of this is on gaming
  • Total 2018 mobile game revenue for the iOS App Store and Google Play Store stood at $54.7 billion, representing 15.2% growth compared to 2017, according to Sensor Tower app revenue data
  • These stats show 2018 iOS App Store mobile game revenue, at $33.2 billion is well in excess of Google Play revenue, at $21.5 billion
  • Google Play revenue, however, increased by 24%, to iOS’s 10%
  • Mobile games account for 77% of total 2018 app revenue by this reckoning – this is a decrease on 2017’s 82%
  • Total mobile game revenue growth stood at 11.3% in the first half of 2019, as compared with the first half of 2018, coming to a total of $29.6 billion, says Sensor Tower
  • Newzoo estimates are a bit more generous, with 2018 mobile game revenue set at $62.2 billion
  • China, with total app revenue at close to $40 billion, accounts for nearly 40% of global app revenue by this reckoning – around double US 2018 app revenue
  • Chinese app revenue has grown by 140% since 2016
  • Sensor Tower H1 2019 app revenue data shows total revenue of $39.7 billion; this reflects a 15.4% increase over H1 2018
  • Google Play revenue continues to increase at a greater level than iOS App Store revenue: 19.6% to 13.2%
  • App Annie reports that non-game app revenue has risen from $3.7 billion in 2013 to $19.7 billion in 2018 (iOS App Store and Google Play)
  • App Annie predicts that total 2019 app revenue will come to $120 billion
  • Sensor Tower predicts that by 2023 we could see app revenue come to $156 billion (iOS App Store and Google Play), based on a CAGR of 17%
  • By this reckoning, iOS revenue will still be in excess of Google Play, though the gap will have narrowed to $96 billion to $60 billion respectively. (Source: Business Of Apps)

Google Play Facts About The Download & Statistics:

  • Mobile apps are expected to generate $189 billion in revenue by 2020.
  • The Apple App Store has 2.2 million apps available for download.
  • There are 2.8 million apps available for download on the Google Play Store.
  • 21% of Millennials open an app 50+ times per day.
  • 49% of people open an app 11+ times each day.
  • 57% of all digital media usage comes from mobile apps.
  • The average smartphone owner uses 30 apps each month.

Most Popular Google Play Store:

  • Tools — 99%
  • Communication — 99%
  • Video players and editing — 96%
  • Travel and local — 95%
  • Social media apps — 95%
  • Productivity — 92%
  • Music — 88%
  • Entertainment — 84%
  • News — 81%
  • Photography — 75%
  • Books — 70%
  • Lifestyle — 65%
  • Personalization — 60%
  • Business — 39%
  • Shopping apps — 35%
  • Weather — 32%
  • Sports — 30%
  • Education — 28%
  • Finance — 25%
  • Health — 23%

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