80+ Super Pinterest Facts That’ll Leave You Pinning For More

pinterest facts

Here is the list of 80+ Super Pinterest Facts That’ll Leave You Pinning For More:

Pinterest Marketing Facts:

  • 01The New York Times estimated Pinterest’s net worth to be around $11.3 billion.
  • 02About 95% of Pinterest’s total revenue is domestic.
  • 03As of January 2020, Pinterest has over 320 million monthly active users.
  • 04Pinterest has more than 35 content categories.
  • 05As of April 2020, Pinterest has over 200 billion Pins saved to more than 4 billion boards.
  • Pinterest stock trades in NYSE under the ticket PINS.
  • Pinterest raised around $1.5 billion from the Pinterest IPO.
  • Pinterest shares have reported a 5% decline over the past 3 months.
  • Flexible, generous holidays are just some of the benefits of Pinterest careers.
  • Pinterest is a proven valuable marketing tool for online retailers.
  • Pinterest’s largest ad audience at 29% are women aged 25-34.
  • Pinterest is the third-largest social network in the US.
  • In 2019, the number of active Pinterest advertisers doubled.
  • Promoted pins aligned with holidays and life moments get a 22% lift in sales.
  • From 2018 to Q3 2019, Pinterest’s monthly active users grew by 38%.
  • Pinterest continues to grow in the number of users since 2018.
  • In 2019, Pinterest succeeded as a billion-dollar business. (Source: Facts)

Few More Pinterest Marketing Facts:

  • Pinterest’s active user base grew 26% to 335 million last year
  • Pinterest’s revenue topped $1 billion in 2019
  • Pinterest rates as the 10th most relevant brand in the U.S.
  • Some 43% of Internet users in the U.S. have a Pinterest account
  • There are more than 2 billion searches on Pinterest every month
  • There are more than 2 billion searc600 million of Pinterest’s monthly searches are visuals on Pinterest every month
  • 85% of Pinners are on a mobile.
  • 85% of Pinners put visuals first when shopping for apparel and furniture
  • With 321 million searches, end-of-year holidays mark Pinterest’s busiest season
  • At 29%, 25-34-year-old women are Pinterest’s largest ad audience
  • Revenue from shopping ads grew 100% last year
  • At $4.00 ARPU, Americans are the biggest spenders on Pinterest
  • Promoted pins that align with life moments and holidays see a 22% lift in sales
  • Promoted pins that align with life Pins that show a product or service in action are 67% more likely to drive sales. (Source: Blog Hoot Suit)
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Users Pinterest Facts:

  • Pinterest’s first 5,000 users experienced close engagements with Ben Silbermann.
  • Around 95% of Pinterest users claim that the platform inspires them.
  • The Pinterest stock fell with the coronavirus revenue impact.
  • Pinterest USA counts as the platform’s biggest spenders at $4.00 ARPU.
  • In the U.S., high-income households tend to use Pinterest twice as likely as low-income households.
  • Unbranded searches make up a 97% total of all searches done on Pinterest.
  • Pinners show that content can be useful even when from brands that they do not know.
  • Around 48% of Pinterest users have shopping as their top priority.
  • A Pinterest user launched the “Pin It Forward” campaign in May 2010.
  • “Pin It Forward” counts as the first-ever Pinterest meet-up.
  • Some personal users stick to the Pinterest everything category.
  • It is ideal for Pinterest marketers to plan at least 30-45 days in advance. (Source: Facts)
  • 79% are female
  • 58% use Pinterest on a tablet
  • 88% purchase a product they pinned
  • 49% purchased 5 or more products they pinned (Source: Jeff Bullas)

 5 More Users Pinterest Facts:

  • Self-discovery journal prompts (+147%)
  • Social media detox (+314%)
  • Art therapy activities (+444%)
  • Gender-neutral names list (+301%)
  • Climate change protest signs (+5961%)
  • Low-waste lifestyle (+446%)
  • Transgender transition (+3919%)
  • LGBTQ coming out ideas (+310%) (Source: Sprout Social)

Amazing Pinterest Facts:

  • Pinterest is a “visual discovery engine” for users to find ideas, inspiration, guides, and more.
  • Searching Pinterest fails would lead to unsuccessful DIY attempts that went viral.
  • A ‘Pinner’ is a branded term that refers to a person who uses Pinterest.
  • A ‘RePin’ is when someone pins a post created by another user to one of their boards.
  • International or non-US users make up around 70% of the Pinterest population.
  • Pinterest caters to approximately 600 million visual searches.
  • Pinterest Lens can identify over 2.5 billion objects in the home and fashion category alone.
  • In 2019, video views on Pinterest increased by 6x from 2018.
  • 85% of Pinners use the platform on mobile.
  • Pinterest saw a +5,961% increase in climate change protest signs, revealing more environment-friendly Pinners.
  • Pinterest IPO closed at $24.40 in its public debut in 2019.
  • Pinterest is the only social media site that offers visual search.
  • End-of-year holidays like Pinterest Christmas mark the platform’s busiest season. (Source: Facts)
  • Pinterest has more than 320 million monthly active users
  • Women on Pinterest power buying decisions (Source: Sprout Social)

Interesting Pinterest Facts:

  • Pinterest aims to connect users with the things they value.
  • Pinterest’s mission statement is to get people offline and do the things they love.
  • 98% of Pinners have tried something they have discovered on Pinterest.
  • Every month, an average Pinner makes 8 Pinterest searches.
  • It amounts to over 2 billion Pinterest searches every month.
  • Ben Silbermann owns Pinterest, which he co-founded with 3 other businessmen.
  • People with Pinterest careers are generally called ‘Pinployees’.
  • Pinterest is more popular with women.
  • Among all women, Pinterest is more popular with moms.
  • Both Pinterest food and drink make the 5 most popular Pinterest categories.
  • Pinterest categories are essential optimization tools for businesses and marketing purposes.(Source: Facts)

General Pinterest Facts:

  • Pinterest had 10,000 users within 9 months of its launching date.
  • Silbermann’s first attempt to sell Pinterest failed.
  • In July 2017, Pinterest rewrote the Pinterest app.
  • The new Pinterest Lite app was released in October 2019.
  • Pinterest careers come with Pinterest-inspired onsite meals for breakfast, lunch, and dinner.
  • In the U.S., Pinterest ranks as the 10th most relevant brand.
  • Pinterest was the only social platform to make it to the list’s top 10.
  • Storytelling and how-to’s like Pinterest recipes are the most popular video formats.
  • Clothing and Apparel Pinterest categories only make up 37% of user activity.
  • Pinterest everything is the easiest category to access. (Source: Facts)
  • 52% use their platform to develop their knowledge of great food and drinks.
  • 70% use Pinterest to find accessories, watches, and jewelry.
  • Another 52% of Pinterest users spent $500 or more on beauty products within six months. (Source: Sprout Social)

Few Super Secret Pinterest:  

  • 82% say they find new products on the platform.
  • In 2018, Pinterest saw a 450% increase in dads searching for DIY projects to do with their kids.
  • Dads are 1.2x more likely to search for healthy recipes than male Pinners as a whole.
  • Dads are less likely to scroll through a feed to find what they’re looking for. They actively search 62% more than the average Pinner.
  • They’re 3x more likely to have shared boards than the average male Pinner.
  • 97% of searches are unbranded, proving that users are open-minded and looking beyond brands they already know.
  • 77% of weekly Pinners have discovered a new product or brand.
  • 98% report trying new things after browsing Pinterest.
  • People on Pinterest rate ads on Pinterest 1.4 times more relevant and useful than those on other platforms.
  • 1 in 2 people make a purchase after seeing a promoted pin (Source: Sprout Social)

Few Interesting Pinterest Facts:

  • As one of the largest visual social networks, Pinterest is commonly defined as a ‘drawer of ideas.’
  • The 2011 Pinterest logo was developed by Michael Deal and Juan Carlos Pagan.
  • The 2017 Pinterest logo had an entirely different mood and character from its predecessor.
  • Pinterest has used the same “P” emblem for all versions of the Pinterest logo.
  • Path filed an opposition in response to Pinterest’s application to register its emblem.
  • The 2011 Pinterest logo featured unique letters specifically drawn for the site’s wordmark.
  • Pins showing a product/service in action like Pinterest DIY are 67% more likely to drive sales. (Source: Facts)
  • There Are Over 200 Billion Pins on Pinterest.
  • 72% of Pinterest Users Are Women
  • 83% of Users Make a Purchase After Seeing a Brand’s Content on Pinterest
  • Pinterest Is the Third Biggest Social Network in the U.S.
  • Pinterest Garnered $400 Million in Revenue in the Last Quarter of 2019 Alone
  • Pinterest Is the Only Social Network to Make It Into the Top 10 Relevant Brands in the U.S.
  • 83% of Weekly Users Have Made a Purchase Based on Brand Content on Pinterest
  • Video Views on Pinterest Grew 6x From 2018 to 2019
  • ‘Life Moments’ Is a Popular Search Term on Pinterest
  • The Average Pinterest Users Types in Eight Searches Per Month
  • 40% of Fathers in the U.S. Use Pinterest
  • 48% of Pinners Use the Platform for Shopping
  • Pins That Are Consistent with Landing Pages Have Higher Conversion Rates
  • Showing Someone Using Your Product Results in 67% More Sales
  • Using a Call-to-Action in Your Pin Description Can Lead to 70% Higher Email Conversions (Source: Search Engine Journal)

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