Here are the list 35 Killer Vimeo Facts in 2020:
Surprising Vimeo Facts:
- The number of monthly Vimeo viewers: 170 million.
- Number of monthly Vimeo video views: 715 million monthly views
- Percentage of B2B marketers in North America that use Vimeo to distribute content: 20%
- Number of Vimeo premium users: 710,000 users
- Percentage of 2015 High School Graduates that watch Vimeo multiple times a day: 1.2%
- The number of Vimeo users in the Middle East and Africa: 30 million.
- The number of Vimeo viewers in Asia and the Pacific: 5 million.
- The number of subscribers to Vimeo’s myriad creation tools: 800,000.
- The number of countries Vimeo has users in 150 countries (Source: Expanded Ramblings)
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Live Streaming Vimeo Facts:
- Conviva’s 2018 State of the Streaming TV Industry report found that viewing hours of live video content rose 65% from 2017 to 2018, accounting for the “largest global surges in viewership throughout 2018.”
- Nielsen’s U.S. Video 360 Report 2018 found that 42% of the population in the U.S. has now live-streamed online content — a significant rise from 25% in 2017.
- According to an analysis conducted by Nielsen and MoffettNathanson, 86 of the top 100 most-watched live telecasts in the United States in 2017 were sporting events — up from 48 in 2011.
- In 2019, live streaming for Super Bowl LIII was up 19% in terms of minutes consumed, to 560 million.
- Viewers tuned into the big game between the New England Patriots and Los Angeles Rams across 7.5 million devices, up 20% from 2018, according to CBS.
- The live streaming industry is booming in China. In 2018, it reached 425 million users.
- Live streaming is going to be a $70.5 billion industry by 2021.
- Consumers have a low tolerance for a bad stream. For many, 90 seconds is the most a viewer will tolerate a spotty stream.
Random Vimeo Fact:
- In 2018, brands spent more than $90 billion on video content. By 2023, that number is expected to rise to more than $100 billion.
- Consumers spend almost 83 minutes per day consuming digital video, growing to 92 minutes by 2020, according to eMarketer’s most recent estimates.
- According to Evercore, total video traffic is expected to grow at a 30% Compound Annual Growth Rate from 2017 to 2020, reinforcing the need for end-to-end video software services.
- Globally, video traffic will comprise of 80% of all consumer internet traffic by 2021, according to Cisco.
- A Forrester Research report found that financial services companies cut support time in half with video.
- While video can help convert customers already on a path to purchase, it also enables a retailer’s existing customers to bring friends and family into the fold — 48% of consumers have shared a brand video on their social media profile.
- According to the Mature Your Video Marketing to Drive Business Value report by 4C, nearly 80% of marketers recognize video (including TV, digital video, social video, and OTT video) as an increasingly important medium.
- The Digital Entertainment Group found that consumer spending on subscription streaming grew 30% in the first nine months of 2018, projecting that consumers will have spent nearly $12.3 million on subscription streaming, or SVOD (subscription video-on-demand).
- According to LinkedIn, video ads earn 30% more engagement than non-video ads.
- LinkedIn members spend almost 3x more time watching video ads compared to time spent with static Sponsored Content.
- In Q3 of 2018, ad views on live streaming grew 56%. (Source: Live Strem)
Interesting Vimeo Facts:
- Vimeo doesn’t run video adverts. Nothing will interrupt your video, so people are more likely to watch it all the way through.
- A paid business account offers a lot of value. You can store up to 5 terabytes of video, and you get a good set of analytic tools. You can customize your channel with your logo and colors.
- Privacy settings give you detailed control over who can see your videos. Among other choices, you can password-protect a video or specify which accounts can view it. YouTube gives only public, unlisted, and private options.
- You can set up a Portfolio in your account, with your own branding and domain name.
- Vimeo has a reputation for better quality. It promotes staff picks rather than whatever is getting the most views.