40 Powerful Wechat Facts You Must Know

wechat facts

Here is the list of 40 Powerful Wechat Facts You Must Know:

General Wechat Facts:

  • There are almost as many daily users as monthly
  • A typical day for a WeChat user might include everything from chatting with friends to shopping and sending an online payment to playing a game, splitting the bill at lunch, or even hailing a taxi for a ride home. Simply put, WeChat has become an integral part of everyday life for a huge portion of the Chinese population.
  • At last check, the percentage of WeChat users that purchase products online came in at an incredible 83%. This categorizes WeChat users as among the most active social shoppers in the entire world. If you aren’t yet leveraging this platform as an additional source of e-commerce revenue, you’re missing out on a significant opportunity.
  • WeChat users are not just in China
  • WeChat users are most active is believed to be between 10:00-10:30 pm. So, if you are going to plan your campaigns and broadcasts strategically, doing so during this timeframe will likely get you better results.
  • The averages WeChat user has 128 contacts
  • The averages WeChat user has 128 WeChat’s payment option opens additional door contacts. (Source: Periphery Digital)

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Powerful Wechat Facts:

  • WeChat users send 45B messages daily.
  • WeChat users send 6.1B voice and 205M video messages daily.
  • On average, users spend more than 66 minutes on WeChat daily.
  • WeChat had 2.47M monthly active users in the US as of July 2018.
  • 17% of male internet users in the US use WeChat, as opposed to 6% of female users.
  • 13% of urban US internet users use WeChat, compared to 8% of rural users.
  • News and promotions are the two main reasons people follow WeChat Official Accounts.
  • Over 200M bank cards in China are linked to WeChat Pay.
  • On average, a WeChat user in 2018 would have 110% more contacts than he did in 2015.
  • 98.5% of 50- to 80-year-old smartphone users in China use WeChat.
  • WeChat drove RMB 333.9B in Chinese currency, covering travel, food, shopping, tourism, etc.
  • Hong Kong’s WeChat penetration is 44%, the highest outside mainland China.
  • WeChat had 2.47M monthly active users in the US as of July 2018.
  • As is the case with many other social media apps, the adoption rate for WeChat in the US is the highest among the youngest adults. It’s slightly lower for the 25–34 group at 22% and then decreases progressively with increasing age, according to these WeChat statistics. In the UK, the highest use of
  • As is the case with many other social media apps, the adopt WeChat is in the 25–34 age group at 23%, followed by 20% for the 18–24 group.
  • 17% of male internet users in the US use WeChat, as opposed to 6% of female users.
  • 19% of US internet users with an annual household income over $100K use WeChat.
  • Perhaps expectedly, the WeChat adoption rate, both in the US and the UK, is notably higher among urban internet users. In the UK, while 11% of internet users residing in urban areas use WeChat, only 6% of those in rural areas do so. (Source: 99 Firm)

Lesser-Known Wechat Facts:

  • WeChat allows video calls for groups of a maximum of 9 members. This function comes in handy if you want to discuss work or plan a quick getaway.
  • While Facebook only tells you what your friends like and comment on, WeChat allows users to find out what their friends have been reading, without them actually sharing the information.
  • There’s a Mention section on WeChat, which functions like the Facebook feed. WeChat allows users to choose whose updates they don’t want to see.
  • Instead of trying to spam the other person by explaining where you are, WeChat allows users to share their specific locations, which can be seen on a map.
  • This is parked under the WeChat wallet in the application. It functions just like Apple Pay, where you can tie your card to the app and pay online.
  • Honestly, this is like the most convenient thing ever. Stop wasting time counting your coins. The Go Dutch app by WeChat helps users to split bills virtually. (Source: Goody Feed)
  • 90% of Chinese professionals prefer WeChat for workplace communications.
  • 70% of the Chinese rely on WeChat for work-related communications instead of email.
  • WeChat at Work is a collaborative communication tool similar to Slack that’s found favor with many Chinese workers. According to the WeChat statistics from 2018, it had 30 million active users from 1.5 million registered companies across 50 different industries.
  • The millions of jobs created through WeChat include the many bloggers and entrepreneurs who started companies via WeChat Official Accounts, many of which become million-dollar-brands. Active WeChat Official Accounts numbered over 3.5 million in 2017, a year-on-year increase of 14%.
  • WeChat Official Accounts are a great way for entrepreneurs and businesses to earn money, as long as they’re providing what their audience expects from them. According to WeChat statistics, 74.2% of users cited news as the primary reason they follow any Official Account, while 41.9% do so for promotions.
  • WeChat Pay is used by 93% of consumers engaging in offline purchases in tier 1 and 2 cities in China.
  • In a May 2018 survey of the most popular methods of payment when purchasing insurance products in China, 41.2% of respondents said that they use WeChat. This is next only to 57% who prefer to use Alipay. (Source: 99 Firm)

New Wechat Facts:

  • WeChat first emerged in 2011, but it didn’t really take off for another year or so (it was 2012 when I first learned about it). Soon, WeChat would surpass QQ as the most popular chat client (interesting, both QQ and WeChat are owned by the same company, Tencent (aka 腾讯, or Tengxun).
  • WeChat lets users see who is nearby. Users can filter results by gender. Unless users restrict access in their settings, their pictures, profiles, and information will be visible to anyone in their nearby vicinity (WeChat tells you nearby peoples’ location to the nearest 100 meters). This function obviously has “hookup radar” written all over it.
  • Once WeChat became ubiquitous, people stopped sending as many text messages and making as many phone calls (since they cost money). This put a significant dent in the bottom lines of mobile service providers such as China Mobile (although they make up for it in increased bandwidth).
  • Another feature of WeChat is sharing pictures, links, songs, and videos via Moments (aka 朋友圈, or “friend circle” as its known in Chinese). This function is very similar to “The Wall” on Facebook and has since been copied by QQ.
  • There are 600 million registered users of WeChat. Of those, 438 million are classified as “active users” (users who use it at least every month), of which 278 million are in China, and 70 million are outside of China. (Source: Quora)

Interesting Facts About The Wechat:

  • Text, Call, Media Sharing: WhatsApp, Viber, Telegram, Hike, Messenger
  • Wall posts: Facebook, Twitter
  • Photos and small video posts(Slight): Instagram, Tumblr
  • Follow people and organizations: Twitter
  • Dating app features like People Nearby, Shake, Drift Bottle: Tinder, Nearby Live
  • Broadcast messages to group of people, Group chats
  • Stickers to express: Line, Hike, Messenger
  • Online marketing, shopping, wallet in China
  • Add friends using QR code: BBM (Source: Quora)
  • WeChat stats show that its payment service is now so popular and widely used in China that cash has become virtually redundant in many cities. Almost all vendors, even local fruit sellers, now accept these methods. At the end of 2016, over 300,000 offline retail companies accommodated WeChat payments. Of course, this success in the domestic market hasn’t been replicated in any other country as of now.
  • WeChat stats show that the app is fast replacing traditional modes of payment in the markets it dominates. Its use as a payment method in retail stores has increased by 1.5 times, in restaurants by 1.7 times, and for medical expenses by 2.9 times in just one year.
  • WeChat stats show that the app is fast replacement and Facebook, the respective owners of WeChat and WhatsApp, do not release revenue figures specifically for these two messaging apps. However, according to some estimates, while WeChat turnover amounted to $6.2 billion in 2016 thanks to a high ARPU of about $7, WhatsApp’s ARPU is expected to grow to only $4 by 2020.ing traditional modes of payment in the markets it dominates. Its use as a payment method in retail stores has increased by 1.5 times, in restaurants by 1.7 times, and for medical expenses by 2.9 times in just one year.
  • In 2018, WeChat was the top platform for delivering news feed ads in China.
  • 36. 67% of WeChat e-commerce mini-program users are female.
  • WeChat launched its own version of Facebook Stories in December 2018.
  • Chinese tourists are driving WeChat’s adoption in other countries.
  • WeChat Pay can now handle transactions in 13 different currencies in 25 countries and regions. (Source: 99 Firm)

Random Wechat Facts:

  • Number of Users Who Login Daily 570,000,000 people (as of September 2015)
  • That’s approximately 41% of the total population of China and more than the entire population of the United States.
  • City Penetration Tier 1: 93%; Tier 2: 69%; Tier 3: 43%; Tier 4: 27%; Tier 5: 28%
  • Daily Messaging Time 280 million minutes a day — that’s equivalent to 540 years!
  • Active Moments Sharing Across Regions US, UK, China, India, Hong Kong, Taiwan, Malaysia, and Australia (Source: Shengli Digital)
  • WeChat has over 1.15 billion monthly active users.
  • 2. Over 50% of WeChat users are aged between 25 and 35 years.
  • 3. Over 2.5 million companies use WeChat Work.
  • 4. WeChat Mini Programs have over 300 million daily active users
  • 5. WeChat has more than 20 million registered Official Accounts
  • 6. Over 50 million businesses in China use WeChat Pay (Source: Brewinteractive)

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